These projections are built on the following conditions. If any change, budget must be revisited.
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20 Partner Gyms for Pilot
Setup cost (₹1,50,000) covers device provisioning, QR deployment, and onboarding support for all 20 pilot gyms. Each additional gym beyond the 20 adds approximately ₹7,500–10,000 in setup cost at this scale.
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Small Core Team (2–3 People)
No salaries are included in this projection — it assumes a founder-led pilot where team members are co-founders or on equity/deferred pay. If salaried staff are needed, this budget increases significantly.
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Server Costs Scaled for Pilot Load
₹1,20,000 covers cloud infrastructure for up to 2,000 concurrent test users across 20 gyms over 3–4 months. Post-pilot, server costs will scale with active member count and require renegotiation.
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Zero Marketing Spend Intentional
Marketing is deferred not due to cash constraints but as a deliberate strategic decision — the pilot's purpose is to prove product-market fit through real usage, not to acquire users at scale. Marketing budget is separate and will be defined post-pilot.
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No Full-Time Support Staff
Customer support is handled by the core team during pilot. Formal support channels (live chat, ticketing) are built but unmanned until post-pilot. Gym ambassadors handle first-line issues.
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Buffer Is a Hard Ceiling
The ₹45,000 buffer is not discretionary — it is the last line of spend. Any item drawing from buffer requires team sign-off. Unspent buffer rolls forward into the next phase's allocation, not into new line items.
"The pilot does not need to be perfect. It needs to prove that members check in, communities form, and gyms see value — with the minimum possible spend."
— Trib Pilot Objective · Success = Product-Market Fit Signal, Not Revenue
